promoting growth with upselling initiatives
How we helped Specsavers bring the store experience home with a new, playful and interactive virtual experience.
setting the scene
After acquiring a new technology partner and with the goal of attracting a younger audience, Specs' sought to revamp their Virtual Try-On tool. Using A.R., this technology allows customers to try any frames in real-time from the comfort of their homes, directly on the site, with no apps or additional software.
The goal was to create a new experience to enhance customer interaction through smooth and intuitive controls, personalisation and playful branding.
My role
define
Together with the client, defined what MVP and post-MVP would be and planned a roadmap of incremental implementation
design
develop
Defined interactions and gestures and designed them for two different platforms
Handedover design and animation specs and QA'ed implementation
the main challenges
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Designing the same tool for two different platforms
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Future-proofing the experience so it could adapt to an ever-evolving ecosystem and business priorities​
high level goals
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Make the brand Tone of Voice shine through
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Create an experience that is seamlessly integrated with the site's ecosystem
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Optimise the tool for mobile
Keep scrolling for a sneak peek of the project While the case study comes out soon
