NOVA

UX DESIGN, UI DESIGN, RESEARCH

"GAMIFYING USER'S FINANCES TO HELP THEM SAVE MORE".

The goal for this project was to create an app to help users understand their finances better, not just seeing their list of transactions but understanding their finances with the ultimate goal of saving more.

My role as the only UX/UI designer was to completely redesign the app from a visual and user interactions standpoint.

What is NOVA

NOVA is an app with the goal of helping users to keep track of finances with the goal of saving more. 

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Through open banking, the app gets the information of users bank accounts and helps them understand how their money comes and goes.

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My role, the Redesign

I joined NOVA as the only UX/UI designer with the main task of redesigning Cash Coach 1.0. This redesign was both visual and the interactions to help users achieve their goals.

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Here I show part of what we achieved and how.

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What we achieved

Since the launch of Cash Coach 2.0 in January 2021 these have been the results.

10%

Improvement in D28 retention

300%

Increase in weekly signups

70%

Sign-up completition

THE

CHALLENGE

THE

OBJECTIVES

Give users control over their bills

Keep track of their spending

Help users

understand their inflows

Get in the habit of saving more

Redesign a sophisticated user experience for the AirParfum installation for the physical space and the digital interface that drives conversion from trial to purchase.

THE

REDESIGN

1. Sign-up & Bank Connection

Sign-up was the initial bottleneck for the app's growth

The redesign was split into 2 parts. First, rethinking the already existing features, and second, designing new ones. 

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Existing features

- Onboarding

- Bank connection- Onboarding (Signup and bank connection)

- Accounts

- Progress 

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New features

- Bills & Subscriptions

- Expenses tracking

- Setting Saving Objectives