NOVA
UX DESIGN, UI DESIGN, RESEARCH
"GAMIFYING USER'S FINANCES TO HELP THEM SAVE MORE".
The goal for this project was to create an app to help users understand their finances better, not just seeing their list of transactions but understanding their finances with the ultimate goal of saving more.
My role as the only UX/UI designer was to completely redesign the app from a visual and user interactions standpoint.
What is NOVA
NOVA is an app with the goal of helping users to keep track of finances with the goal of saving more.
Through open banking, the app gets the information of users bank accounts and helps them understand how their money comes and goes.
My role, the Redesign
I joined NOVA as the only UX/UI designer with the main task of redesigning Cash Coach 1.0. This redesign was both visual and the interactions to help users achieve their goals.
Here I show part of what we achieved and how.
What we achieved
Since the launch of Cash Coach 2.0 in January 2021 these have been the results.
Improvement in D28 retention
Increase in weekly signups
THE
CHALLENGE
THE
OBJECTIVES
Give users control over their bills
Keep track of their spending
Help users
understand their inflows
Get in the habit of saving more
Redesign a sophisticated user experience for the AirParfum installation for the physical space and the digital interface that drives conversion from trial to purchase.
THE
REDESIGN
1. Sign-up & Bank Connection
Sign-up was the initial bottleneck for the app's growth
The redesign was split into 2 parts. First, rethinking the already existing features, and second, designing new ones.
Existing features
- Onboarding
- Bank connection- Onboarding (Signup and bank connection)
- Accounts
- Progress
New features
- Bills & Subscriptions
- Expenses tracking
- Setting Saving Objectives