UX DESIGN, UI DESIGN, RESEARCH
"GAMIFYING USER'S FINANCES TO HELP THEM SAVE MORE".
The goal for this project was to create an app to help users understand their finances better, not just seeing their list of transactions but understanding their finances with the ultimate goal of saving more.
My role as the only UX/UI designer was to completely redesign the app from a visual and user interactions standpoint.
What is NOVA
NOVA is an app with the goal of helping users to keep track of finances with the goal of saving more.
Through open banking, the app gets the information of users bank accounts and helps them understand how their money comes and goes.
What we achieved
Since the launch of Cash Coach 2.0 in January 2021 these have been the results.
Improvement in D28 retention
Increase in weekly signups