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GAMIFYING USER'S FINANCES TO HELP THEM SAVE MORe
How we helped Nova redesign its brand and app to help users achieve their saving goals and manage their spending
setting the scene
Nova Money (formerly Cash Coach) is an app that uses A.I. to help users comprehend and track their spending and saving goals. The startup launched its MVP and despite its impressive technological capabilities, it still needed a clear definition of its user base and how to help users achieve their goals.
Following the MVP release with a successful round of funding, Nova hired a UX researcher and myself to tackle these gaps. Our objective was to expand our user base's understanding, help grow it, and propose design and test features. But first, the app needed a new 'skin' and visual direction. This is where it all started
My role
define
With the UX researcher, led the understanding of the user base and their needs
design
Established a style guide and UI kit. Designed and tested the acceptance and usability of new and existing features
develop
Balanced the goals (and egos) of the founders with those of the our users
the main challenges
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The uncertain nature of an early-stage startup
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An initial lack of a defined user base and understanding of their needs
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People's perception about gamifing personal finances
high level goals
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Create a new visual direction for the brand
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Generate new sign-ups and increase user retention
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Establish a design process that allows for rapid testing and validation
Keep scrolling for a sneak peek of the project While the case study comes out soon
